Why We Don’t Invest: The Hidden Battle Between Fear, Consumption, and Financial Growth
In theory, investing should be a natural component of any personal wealth strategy. In reality, many Romanians delay—or altogether avoid—putting their money to work. Our latest qualitative research at LT.W reveals that behind this hesitation lie not just gaps in financial literacy, but deep-seated psychological mechanisms that quietly sabotage investment intentions, even when disposable income is available....





